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Use cases

What people build on Kulcho.

Explore some real examples of how creators, agencies and publishers use Kulcho to monetize their audience directly.

Revenue per year

$0

Studio

A football media brand

Sports
Paying members5,000
Average monthly spend$6

Income you can predict

Remove dependency on volatile advertiser budgets and opaque algorithms that decide if your followers see your content.

One home for everything

Consolidate multiple tools for content, community and commerce into a branded environment that you fully control.

Value that you keep

Full ownership of your first-party data, audience relationships and editorial control. Export your data at any time.

Browse the collection.

As real earnings figures have been used, any identifiable details have been removed for privacy.

A touring artist

One fan destination instead of five rented profiles

Unreleased tracks, tour presales and behind-the-scenes footage move onto one site the artist owns, replacing a social profile, a link page and a store. The fan list moves with it.

Paying members
1,500
Average monthly spend
$18
Revenue per year
$324,000

A fitness creator

Training programs and a members-only community, off social

Selling programs by direct message caps how many the creator can take on. A membership sells them instead, with training blocks, a form-check thread and the back catalog.

Paying members
500
Average monthly spend
$15
Revenue per year
$90,000

A music management company

Every artist on the roster earning from their own fans

The roster's fans sit on streaming, where none of them can be contacted. Each artist gets a branded platform for early tracks and presales, and management sees all eight in one view.

Artists on roster
8
Average monthly earnings
$4,200
Revenue per year
$403,200

A talent agency

One destination hosting every creator on the roster, and their fans

Twelve creators sit on twelve rented pages, with no shared reporting and no shared audience. One account now runs a branded platform for each, and commission settles on payout.

Creators on roster
12
Average monthly earnings
$7,400
Revenue per year
$1,065,600

A motorsport driver management agency

Every driver on the roster earning from their own fans

Six drivers reach millions on a race weekend and earn from it only through sponsors. Each gets a branded platform for onboard footage, paddock access and race debriefs.

Drivers on roster
6
Average monthly earnings
$5,000
Revenue per year
$360,000

A professional footballer

Training ground access and matchday reaction, direct to supporters

Club media controls the official channels, so the player builds one of their own. Supporters get training clips, matchday reaction and a monthly live Q&A on a site the player owns.

Paying members
4,000
Average monthly spend
$6
Revenue per year
$288,000

A football media brand

Analysis and transfer coverage behind a supporter membership

Ad rates fall as the audience grows, so coverage stops paying for itself. Analysis, interviews and transfer news move behind a low-priced membership on the newsroom's own site.

Paying members
5,000
Average monthly spend
$6
Revenue per year
$360,000
StudioAgencyEntertainment

A film distribution agency

Every documentary earning long after the festival run ends

Nine filmmakers each get a festival run and then have nowhere to sell the film. Every title now sits on one branded destination behind a single membership, and premieres launch there first.

Filmmakers on roster
9
Average monthly earnings
$3,600
Revenue per year
$388,800

A digital media group

Fragmented audiences pulled into one premium destination

The audience is spread across a website, a video channel, social and a podcast feed, and none of it converts. One destination wired into the existing CMS gives them a single place to pay.

Paying members
8,000
Average monthly spend
$8
Revenue per year
$768,000

A racing team, delivered by its agency

A bespoke fan platform delivered for a rights holder

The agency wins the digital mandate and delivers the platform without hiring an engineer. Garage cameras, driver radio and a live race hub all run under the team's own brand.

Paying members
5,200
Average monthly spend
$10
Revenue per year
$624,000
StudioAgencyPodcasts

A podcast network

One membership across every show in the network

Twelve shows have solid download numbers and no direct way to charge a listener. One membership carries ad-free feeds, bonus episodes and a community, wired into the CRM.

Shows on the network
12
Average monthly earnings
$1,900
Revenue per year
$273,600

An international motorsport championship

Live timing, multi-camera onboards, and the full archive in one place

Rights are split across a broadcaster, a video platform and social, so no single place is worth paying for. One destination carries live timing, onboard cameras and a searchable archive.

Paying members
12,000
Average monthly spend
$11
Revenue per year
$1,584,000

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